Online Social Media Course for Researchers

We don’t have a choice on whether to do social media: the question is how well we do it.

Erik Qualman, author of Socialnomics

The world is changing,  we are communicating in different ways, different formats and on very different timelines, due to the internet and social media. Take a second to think about the types of information you are seeing online, where you are getting that from, and the format that you like to get that information in. My guess is that your preferences have changed over the last 5 to 10 years.

You may be thinking that social media is just a waste of time for researchers. Tell that to the researcher who had over 8000 paper views and a plethora of unexpected citations thanks to twitter. Tell that to the researchers that have never met, yet they have very fruitful two-way collaborations across the globe, all due to their original social media connection. Tell that to the researchers that have gained industry and private sector collaborations through social media that bring in funding to support their research.

Funding schemes are changing, competition is high, there is increasing pressure, from the government, for researchers and industry to work together. Now is the time to start using social media effectively, efficiently, and strategically to increase your opportunities for collaboration, alternative funding and increased research impact. Position yourself to be seen, be heard, and be known through social platforms.

Our online course, specifically for researchers, will get you set up and functioning on social media. The goal of the program is to give you the necessary skills and guidance to save you time and make your efforts effective and measurable.



What’s in the course?

The online course consists of 5 Modules, 29 succinct training videos, workbooks for each module, bonus social media cheat sheets and presentations.

The module content is described below.

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Twitter Module

Twitter is a microblogging platform that enables users to send and read 140 character messages called tweets. 


  • Understand the jargon/terminology associated with Twitter,
  • Know how to select a good username and why this is important,
  • Have the best use of words in your short twitter bio,
  • Use twitter with confidence – hashtags, timing of tweets, optimal tweet length,
  • Be aware of common mistakes so that you can avoid them,
  • Create emotion through visual media in your posts,
  • Develop and share the right amount and type of social content,
  • Have a large number of followers that you can share and converse with to add value to your and their social media efforts
Online Social Media Course for Researchers
Online Social Media Course for Researchers

LinkedIn Module

LinkedIn is a business social networking platform. There are many research groups and networks appearing on LinkedIn and it is a vital platform to grow your industry and other organisation connections.


  • Promote your capabilities and research outcomes through your online CV,
  • Be recognised with your compelling biography,
  • Have your unique URL to share with others,
  • Showcase your conference and other PowerPoint presentations embedded within your profile,
  • Have connections and conversations with relevant people, organisations and groups,
  • Know the etiquette for adding valuable connections and growing your network.

ResearchGate Module

ResearchGate is a social networking site for scientists and researchers to share papers, ask and answer questions, and find collaborators. It has been described as Facebook for academics.


  • Understand how and why to use ResearchGate,
  • Know how to find relevant groups and create collaborations,
  • Optimal set up to avoid email notifications for things you don’t need,
  • Confidently upload, find and share your journal articles and other publications,
  • Showcase your conference posters as a PDF.
Online Social Media Course for Researchers
Online Social Media Course for Researchers

Bitly and Buffer Module

Bufferapp is a tool used to post updates across multiple social media platforms automatically on a schedule to your choosing. When used effectively Bufferapp can save you time, making your social media efforts more efficient. Bitly is a link shortener that allows you to post long URL’s into your posts as short links. In addition, Bitly measure statistics of who opens your links, where in the world they are located, and who else is sharing links to this material.

Benefits of this module:

  • Understand and use Bitly and Bufferapp,
  • Streamline your process by linking these tools to your social media platforms,
  • Save you time and know if your posts are effective,
  • Have a measure of your social media reach and impact,
  • Post at the best times of day to share your content,
  • Tips on how to ensure your posts don’t appear to be automated,
  • Create your social media posts on the go with minimal effort and time requirements.

Social Media Strategy Module

Having a planned strategy for your social media efforts will ensure the most efficient and effective use of your time. This module uses well known strategies from the business industry to gather and keep followers and connections, ensuring you have an audience for your content, particularly when you wish to promote your publications and presentations across your social media platforms.

Benefits of having a strategy:

  • Have a plan for content curation and sharing over a month long period,
  • Develop content in a format that your followers respond to and that suits your work,
  • Create a process to create your social media following without wasting time,
  • Personalise your process to include your own personality.
Online Social Media Course for Researchers

Words from our clients!

  • Non-believer to believer!

    “I participated in a ‘Social Media Strategy for Scientists Workshop’ at The Hospital for Sick Children in Toronto that Tamika facilitated and it was excellent. All of the content was accessible, relevant, with enthusiastic and welcoming delivery. Watch out Twitter and Linkedin; here comes my professional social media channel to support my scholarly output, network building, and dissemination of my research to a broader scope of stakeholders.”

    Colin McKerlie, Senior Associate Scientist and Professor, The Hospital for Sick Children and The Centre for Phenogenomics, Canada

  • Wow!

    Just wow! I cannot wait to apply everything I have learned. I look forward to following your advice and really soaking everything in over the next few days. I have 4 FB pages, 3 Twitter accounts, 3 LinkedIn accounts, and an Instagram. Your Hootsuite suggestion may have just saved my sanity. Top notch workshop. I cannot wait to see you back in Canada or virtually in a webinar.

    Nicole Webb Saint Marys University Canda Project & Communications Manager @workwellnesslab  Halifax Nova Scotia, Canada

  • Worth my time

    It was a great workshop. I learned a lot. Thank you so much for taking the time to share your knowledge. I loved having a set of rules to follow.

    Molly Driediger, PhD,  Postdoctoral Scholar, Child Health & Physical Activity Laboratory, Western University, Canada

  • Great practical value!

    Tamika’s approach to teaching the value and power of social media was both practical and excellent. She stimulated interest in the course material in an engaging and well organised way. The overall feedback from the participants was overwhelmingly positive. The true value of this workshop was revealed over the following 3 days at our scientific retreat where participants sent and responded to multiple tweets and LinkedIn stories of the latest advances being presented at the retreat.  I would highly recommend this workshop.
    Professor Maria Kavallaris
    Director, Australian Centre for NanoMedicine, University of New South Wales
    Chair, Education Committee, ARC Centre of Excellence in Bio-Nano Science 

  • Excellent workshop

    I went from being a social media non-user to an active participant in just one day!

    Dr Lana Williams, Head of the Division of Psychiatric Epidemiology and GOS Mental Health, Deakin University

  • I Truly Enjoyed this Workshop

    I truly enjoyed this workshop and have made some relevant decisions for our research projects based on the content and ideas presented.

    Dr Ana Mantilla, Research Associate and Project Manager, Learning Sciences Institute Australia, Australian Catholic University

  • Very Useful

    Very useful. Every ECR should attend this workshop to start a research career.

    Workshop Attendee, Griffith University

  • Simple and reliable explanation of KT and impact creation

    Simple, and relatable explanation of KT and impact creation – that really hits home with academics

    Ryan Wendt, College of Business, RMIT University

  • Fabulous

    Many thanks for a fabulous workshop – the presenter, content and afternoon tea were all wonderful!

    Lynda McNamara, Queensland Cerebral Palsy Health Service Department of Health

  • Outstanding Investment of my Time

    This is one of the best all day workshops I have attended.

    Workshop Attendee, RMIT University

  • Worth my Time

    It was a great workshop. I learned a lot. Thank you so much for taking the time to share your knowledge. I loved having a set of rules to follow.

    Molly Driediger, PhD Postdoctoral Scholar, Child Health & Physical Activity Laboratory, Western University, Occupational Therapy

  • Provides a Comprehensive Overview

    “The KT Workshop provides a comprehensive overview of the field of knowledge translation with usable resources to match. It is particularly relevant for those new to the field and/ or for those wanting to embed knowledge translation into their, or their organisation’s research agenda”.

    Dr Rachelle Arkles, Research Fellow, Translational Health Research Institute, Western Sydney University

  • Thank you Tamika!

    Thanks Tamika. I truly enjoyed this workshop and have made some relevant decisions for our research projects based on the content and ideas presented.

    Ana Mantilla, Research Associate and Project Manager, Learning Sciences Institute Australia. Australian Catholic University

Access the course today and start your social media learning


Register Now!